The Cruelty Free Face

Get to know some of the Cruelty-Free Make up and Skin Care Options

My Cruelty-Free Companies List: Get to know Afterglow

Have you met Afterglow yet? Let me introduce you. Afterglow is a Cruelty-Free U.S. company started in 2004 by the adorable Kristin Adams. Having an eye for colour as a Fine Arts graduate and family sensitivity to food, cosmetic products and perfume led Kristin on the...

Amazon Prime for Beauty Purchases, Is It Worth It?

Do you shop for cruelty-free beauty products on Amazon? You read the blogs; you surf around a bit trying to decide what to buy.  You may end up in Amazons Cruelty-Free Beauty section.  Now you determine what you pay for shipping and how long you'll wait for shipping...

Drinking Water Benefits Skin Plus A Whole Lot More!

  Do you get in your eight a day? That’s how many glasses are recommended for optimal health benefits of drinking water. I know, it seems like a lot and I’ll give you some ways to spruce things up later in the article.  The bottom line is that drinking water benefits...

Are There Horrors In Your Cosmetic Drawers?

What's In My Cosmetic Drawers?  Should I Call It A Cosmetic Graveyard? OK, I can't believe I'm showing you all of this mess.  That is one embarrassing photo!  My cosmetics drawer is big and deep and there's stuff I haven't seen in years, no kidding!  I wanted to see...

At long last!!!!

I Found My Favourite!!! I've been searching for what I consider to be the best cruelty-free mascara for me.  See, mascara is the one thing, other than a good moisturizer that I don't like to skip.  Colour me vain, but I don't want my eyes looking like two pee holes in...


Welcome to The Cruelty-Free Face!

I’m a serious animal lover and my pets are “my babies”.  Cruelty-free skin care, make-up and personal care is my passion.

It was a shocker for me to find out that animal testing is still prevalent in skin care and cosmetics.  The goal of this site is to inform and give alternatives if moving into cruelty-free and healthier options are of interest to you.

On the right side of this page, you will find a list of humane and healthy ingredient affiliate companies that I can recommend. The Shopping Guide describes each of my Affiliate Companies in detail and links directly to their sites.

The blog posts give some insight into animal testing practices, lifestyle tips, political changes regarding cosmetic animal testing and product reviews.  Have a look through the menu, feel free to leave me a note in the comments.  I’d love to hear from you!

 How did I get here?

Sadly I had gone most of my life not realizing that most skin care and cosmetics lines are involved in animal testing in one way or another.  I feel like I was complicit in the practice of Animal Testing throughout the years due to my lack of knowledge on the subject.  Not anymore!!!!  I’ve gradually moved into Cruelty-Free products, replacing anything questionable with every new product purchase.

I support small independent cruelty-free companies that are on the cutting edge of product development.  Being cruelty-free limits their market on the global scale and I love that they are willing to stick to their principles at the expense of bigger markets.

While researching companies to introduce you to,  I discovered that there is a huge bonus!  Many of these companies are also a combination of vegan, gluten-free, organic, Eco-certified, chemical-free, paraben-free, synthetic-free and toxin-free.  THAT IS AWESOME!!!!  The Cruelty-Free and Vegan movement is growing rapidly, so too is Gluten Free, Organic and non-GMO.  If you’re confused about any of these terms I have a blog post that outlines what it all means and where cross-over can happen in products.  If you have any further questions or just general comments just drop me a note.

The sad, hard truth

White Rabbit Republic estimates that approximately 100,000-200,000 animals suffer and die just for cosmetics every year around the world. Rabbits, guinea pigs, hamsters, rats and mice. Dogs and monkeys are never used to test cosmetics anywhere in the world, they are used to test other types of chemicals.  So sad for me to think of.

 So how hard is it to develop safe and effective cosmetics and skin care? Not hard at all.  There are thousands and thousands of existing make-up and cosmetic ingredients that are already proven safe and effective and testing isn’t necessary!  That’s how cruelty-free is done.

For companies that still participate in animal testing, they are often looking for the next best “thing” or ingredient.  When the new ingredient doesn’t have safety data, it has to be generated before the product can be approved for sale.  Usually, that means animal testing, hence a choice made by these companies.

In the past, non-animal tests have not been a priority but it’s beginning to change.  It will take some time but my hope is that we will get there.  In the meantime, we can do what we can with our purchasing power.  Saving animals one product at a time and supporting smart, leading edge and gutsy companies is where I’ll start.


Some of my favourites

To help get you started here is a handful of my favourite products.  

You’ll find more Information on the product pages and all about the companies in the Shopping Guide.  Have fun looking at all the wonderful companies and products!

Define Me Fragrance  Hair Fragrance Mists and Fragrance Oil samples so you can try each one!

Winky Lux  The Flower Balm and Matcha Lip Balm

Love Goodly  The Subscription boxes come every 2 months and are a fantastic bargain

Real Purity Samples galore.  Great for trying out or for travel

butterLondon Nail colour galore and their Iconoclast Mascara my favourite

Mommy Makeup Any wear cream, great colours and texture

Cover Fx and 100% Pure for all your makeup, foundation and concealer needs

R and F is the only thing I use for skin care every day


I know you’ll like the products these wonderful companies have produced as much as I do.  Enjoy the cruelty-free journey!

All the best, Sydney




My Beautiful Affiliates…..

Affiliate Disclosure: I am not paid to endorse any of the products you see here.  I’m happy to provide this service free of charge.  When you click to link to another site and purchase from them I may receive a commission at no extra cost to you the consumer.  For more information click the Affiliate Disclosure link in the footer

Afterglow Cosmetics - Cruelty Free & Vegan
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