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Cruelty-Free Beauty, Makeup and Skin Care Options

Vegan, non-GMO, Gluten Free and Filler Free Nutritional Supplements

Something new and exciting in haircare!

Welcome to the Cruelty Free Face Amplixin! If thinning hair is a concern, Amplixin may be what you're looking for!  There aren't many hair thinning products on the market that are cruelty-free so this is worth a look.   Some information about the company and the...

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What's new and exciting?  Our Blog From make-up, skin care, hair care to gift ideas....all cruelty-free!  

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I’ve Made Some Changes

Comings and Goings I'm making some changes!.  The one constant being that this will remain a hub for cruelty-free products.  Cruelty-free is and alway will be the mission of this site. The first change you will notice is that I'm removing the individual product...

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My Grown Up Christmas List

Do you have a favorite Christmas Carol or Song? I have a few, but I love Natalie Coles rendition of My Grown Up Christmas List.  It pops into my head on repeat at this time every year; I love the melody, the lyrics, and the sentiment.  The song has nothing to do with...

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The Best Cruelty-Free Lipgloss, Lipstick and Care

Lets Talk LipsLets talk lips.  Let's cover cruelty-free lipgloss, lipstick and care products.  Let's talk healthy, toxin-free lips.  I'll admit I had a little panic attack when I read somewhere that regular lipstick wearers will invest between 4 and 9 pounds of...

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Drinking Water Benefits Skin Plus A Whole Lot More!

  Do you get in your eight a day? That’s how many glasses experts recommend for optimal health benefits of drinking water. I know, it seems like a lot and I’ll give you some ways to spruce things up later in the article.  The bottom line is that drinking water...

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The Painful Truth About Animal Testing in Beauty Products

I wish I had written that! Have you ever read something and thought "I wish I had written that!"  The piece I'm sharing with you is such an article.  Sometimes the truth can be painful, and the facts about animal testing in beauty products, skin care and personal care...

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My Cruelty-Free Companies List: Get To Know Au Naturale

Have you met Au Naturale yet?  Let me introduce you. In 2011, Ashley Prange started her e-commerce business called Au Naturale Cosmetics. Credited with starting a Clean Beauty Revolution (sad their t-shirts are sold out) worldwide. Ashley went from being a nuclear...

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My Cruelty-Free Companies List: Get to know Afterglow

Have you met Afterglow yet? Let me introduce you. Afterglow is a Cruelty-Free U.S. company started in 2004 by the adorable Kristin Adams. Having an eye for colour as a Fine Arts graduate and family sensitivity to food, cosmetic products and perfume led Kristin on the...

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Welcome to The Cruelty-Free Face!

I’m a serious animal lover and my pets are “my babies”.  Cruelty-free skin care, make-up and personal care is my passion.

It was a shocker for me to find out that animal testing is still prevalent in skin care and cosmetics.  The goal of this site is to inform and give alternatives if moving into cruelty-free and healthier options are of interest to you.

On the right side of this page, you will find a list of humane and healthy ingredient affiliate companies that I can recommend. The Company Guide describes each of my Affiliate Companies in detail and links directly to their sites.

The blog posts give some insight into animal testing practices, lifestyle tips, political changes regarding cosmetic animal testing and product reviews.  Have a look through the menu, feel free to leave me a note in the comments.  I’d love to hear from you!

 How did I get here?

Sadly I had gone most of my life not realizing that most skin care and cosmetics lines are involved in animal testing in one way or another.  I feel like I was complicit in the practice of Animal Testing throughout the years due to my lack of knowledge on the subject.  Not anymore!!!!  I’ve gradually moved into Cruelty-Free products, replacing anything questionable with every new product purchase.

I support small independent cruelty-free companies that are on the cutting edge of product development.  Being cruelty-free limits their market on the global scale and I love that they are willing to stick to their principles at the expense of bigger markets.

While researching companies to introduce you to,  I discovered that there is a huge bonus!  Many of these companies are also a combination of vegan, gluten-free, organic, Eco-certified, chemical-free, paraben-free, synthetic-free and toxin-free.  THAT IS AWESOME!!!!  The Cruelty-Free and Vegan movement is growing rapidly, so too is Gluten Free, Organic and non-GMO.  If you’re confused about any of these terms I have a blog post that outlines what it all means and where cross-over can happen in products.  If you have any further questions or just general comments just drop me a note.

The sad, hard truth

White Rabbit Republic estimates that approximately 100,000-200,000 animals suffer and die just for cosmetics every year around the world. Rabbits, guinea pigs, hamsters, rats and mice. Dogs and monkeys are never used to test cosmetics anywhere in the world, they are used to test other types of chemicals.  So sad for me to think of.

 So how hard is it to develop safe and effective cosmetics and skin care? Not hard at all.  There are thousands and thousands of existing make-up and cosmetic ingredients that are already proven safe and effective and testing isn’t necessary!  That’s how cruelty-free is done.

For companies that still participate in animal testing, they are often looking for the next best “thing” or ingredient.  When the new ingredient doesn’t have safety data, it has to be generated before the product can be approved for sale.  Usually, that means animal testing, hence a choice made by these companies.

In the past, non-animal tests have not been a priority but it’s beginning to change.  It will take some time but my hope is that we will get there.  In the meantime, we can do what we can with our purchasing power.  Saving animals one product at a time and supporting smart, leading edge and gutsy companies is where I’ll start.


Some of my favourites

To help get you started here is a handful of my favourite products.  

You’ll find more Information on the product pages and all about the companies in the Shopping Guide.  Have fun looking at all the wonderful companies and products!

Winky Lux  The Flower Balm and Matcha Lip Balm

Love Goodly  The Subscription boxes come every 2 months and are a fantastic bargain

Real Purity Samples galore.  Great for trying out or for travel

butterLondon Nail colour galore and their Iconoclast Mascara my favourite

Mommy Makeup Any wear cream, great colours and texture

Cover Fx and 100% Pure for all your makeup, foundation and concealer needs

R and F is the only thing I use for skin care every day


I know you’ll like the products these wonderful companies have produced as much as I do.  Enjoy the cruelty-free journey!

All the best, Sydney