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It started with the awareness of how skin care products are tested and has evolved to include cruelty-free makeup and personal care. Animal testing isn’t necessary for us to have great skin and makeup products that give results!! I’ve compiled my favourite skin care and the “best reviewed” make up products that are all “Cruelty-Free”.



Why The Cruelty-Free Face?

As an animal lover, I’ve been on the hunt for face care and makeup products that have not been tested on animals or have parent companies that deal in parts of the world that require testing. Yes, sadly animal testing for beauty products does still exist. Typically, companies will claim that they don’t test on animals except where its required by law. One major skin/cosmetics company states it “does not test on animals and we never ask others to do so on our behalf. If a regulatory body demands it for its safety or regulatory assessment, an exception can be made.” Animal testing still exists in 80% of the world and China mandates animal testing on all imported products. My belief and opinion are the companies that deal in countries with these laws cannot be considered Cruelty Free.

A labour of love…

My goal is to build awareness one person at a time. I know what I like and what products get great reviews.  I am not a skincare expert, a makeup artist, heck, I’m not even a big makeup “junkie”.  I’m a retired geologist that loves animals and the scientist in me knows that there are better ways to conduct experiments for items that make us look better.  I enjoy research, trying new things and helping readers find what they’re looking for, especially if they’re new to cruelty-free purchasing.

Building this site is an ongoing process and I’d love to hear from you! Have you tried something offered here or have I missed something you love? Please, please let me know! My mission is to help you save time and offer up the best of the best in cruelty-free, quality companies. Together we can make a difference in stopping animal testing just by purchasing one cruelty-free item at a time.

If you ever need a hand or have any questions, feel free to email and I will be more than happy to help you out.

All the best,


Founder, The Cruelty-Free Face