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There is a lot of confusion for consumers in the cruelty-free makeup world about companies that in some way participate in animal testing and those that definitely don’t. I’ll give you a bit of background on the world of animal testing and explain Cruelty Free Certification. I’ll also explain to you how I came up with the products that are part of what I consider The Best Cruelty Free Makeup Brands.

The Background

Cruelty-free is a label for products that do not test, harm or kill animals anywhere in the world(1). Animal testing for products is historically done on rabbits, guinea pigs, rats, mice and in some cases dogs, cats and primates.

What these animals are subjected to in the name of beauty is truly appalling and heart wrenching. I knew it was horrible but in doing this research what I found I just can’t put here. Suffice it to say that it’s probably worse than you thought too!(2)(3)

Animal Testing Alternatives

There are now alternatives to this barbaric practice that have the bonus of being more accurate for humans with the experimental results. Old school animal testing is NOT necessary with the technologies that have been developed. Without getting too graphic, currently reconstructed human epidermis replaces the rabbit Draize skin test and test tube human tissue replaces the need for the Draize eye test. Now, computer based analysis allows for isolation of select tissues which is far more precise and accurate in preventing toxic substances from being used on people. (4) Finally, the easiest of the alternatives, use ingredients that are already established as safe…..a bit of a no brainer there.

Cruelty Free Certification

This is where the rubber meets the road so to speak. You will find, when you look at the products on my site, that most big name brands synonymous with make up are missing, even when they claim they “don’t test on animals”. The kicker here is that they might not test before manufacturing in Europe or N. America but they export to sell in countries (ex. China) where animal testing is mandated by law for all imported products. It could be the parent company or a subsidiary. For me that’s not OK. Period.

There are really a lot of companies that offer a wide range of products certified cruelty-free. Some companies have been vetted by one or more of the following organizations…PETA, Choose Cruelty Free, Coalition for Consumer Information on Cosmetics, British Union for the Abolition of Vivisection, Cruelty Free International and Leaping Bunny. Some products or companies have not paid to be listed and certified Cruetly Free but indeed are. In those cases, I dig around to do some double checking just to be certain.

The Products                                                   


On this site product blogs are divided by purpose, eyes, lips, cheeks…you get it right? So many great products to choose from I do my best to try to find what works the best be it high or low price point. Yup, helping you find The Best Cruelty Free Makeup Brands! Last and certainly not least, it has to be available for you to order at the best price right here…..BAM!  For companies that I recommend check out the Shopping Guide.

Questions or comments?

Fire away…. Leave a comment or email me Sydney@thecrueltyfreeface.com



(1)Andre, Claire; Velasquez, Manuel. “Of Cures and Creatures Great and Small”. Santa Clara University. Retrieved 22 December 2014.

(2)“Animal Tests & Alternatives”. Cruelty Free International. Archived from the original on March 31, 2013. Retrieved March 30, 2013

(3)Gallagher, Megan Erin (2003). Toxicity Testing Requirements, Methods and Proposed Alternatives (PDF). Environs. 26. p. 253

(4)Curren, Roger (Nov?Dec 2000). “From inhumane to in vitro: The changing face of science”. The Animals’ Agenda. 20 (6): 22. Retrieved March 30, 2013