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Everything Cruelty-free for your beautiful eyes!

Yes, the eyes are the window to the soul, we all know that.  What we want to know is what are the best cruelty-free mascara brands, cruelty-free brow gels, cruelty-free eye-liner and eye-shadow have great reviews to help our eyes look amazing!

Whether you want lengthening or volumizing mascara, liquid or pencil eyeliner, creme or powder eyeshadow we’re here to help you find the best cruelty-free eye makeup available.

Ingredients will differ from company to company depending on what their ultimate goal is for their products.  As you read the reviews below you’ll see that some of the products contain added vitamins A, C and/or E.  You’ll also see extracts of Chamomile, Rosemary, Ginseng and Ginko in some of the products.  If you have sensitive eyes or skin around the eyes then the vitamins and extracts are likely of major importance to you.  If you’re like me and that’s not an issue at all then you’ve got a lot more freedom to choose!  Some are gluten-free, important for celiacs, some are Organic or GMO-free, a personal choice and some are Vegan. Don’t forget if you see “Natural”,  chances are it means very little.  It’s usually more of a marketing ploy than actually meaning anything legitimate.

If you have questions or comments please feel free to leave them for me, or email me sydney@thecrueltyfreeface.com.

Below is a sampling of the products offered by these companies. For more information on the eye makeup products available, check out the Company guide.



Read about one of my favourite mascaras here: At Long LastSaveSaveSaveSave


ButterLondon Mascaras


Oh My How High Mascara


An extreme lengthening mascara with the bonus of dramatic volume.  The brush is a sweeping curved design to contour each lash for more dimension.  Available in jet black for added depth.
Key Claims:
? 20% more length in just two coats
? 186% more curl in just two coats
? 880% more volume in just two coats
? 90% of women felt this mascara made their lashes look significantly longer



5* Reviews….THE BEST MASCARA ON THE MARKET Love, Love this mascara! I have spent a fortune with other department store mascaras and none come close to this formula. It also lasts a longer time and is lower in price.

Stroke Of Wow Mascara


A volumizing mascara with emulsifiers to condition your lashes and allow an even coating.  This is a high-performing mascara that defines, lengthens and volumes with a unique double sided brush.  Stoke of Wow is long wearing and buildable if multiple coats is what you want.

No reviews to date



Safe and Chic Most Popular



W3LL People Expressionist Mascara


Vegan and Gluten Free.  Best of Beauty Award Winner.  Elle Essential, The Very Best of Beauty Products Winner.  If you want bold yet fluffy lashes this blend of botanicals is for you.  Blackened with mineral pigments.  A molded rubber high-tech brush design with cascading shape to reach the hard to reach lashes.  Also comes in brown, purple and blue.

5* Reviews…..Love this mascara! This mascara is a little pricey, but I feel it is a good value. There are so many things I love about this product. The brush does a great job applying the product. It separates the lashes and doesn’t become caked with the mascara. The product doesn’t clump on my lashes, doesn’t smear and doesn’t make my lashes feel stiff. I also appreciate that it is hypoallergenic.

Gentle on sensitive eyes and is Gluten Free and Vegan-Friendly with all natural ingredients.  Ophthalmologic Tested and the ingredients are free of alcohol. No harsh chemicals, lead, parabens and preservatives.  Lily Lolo is Beauty Editors #1 Pick of ELLE Magazine.  Lily Lolo Cosmetics has also been seen in Vogue, Cosmo, You, and Marie Claire and is the Winner of the Green Beauty Bible Award.

5* Reviews…..Bold lash magic  This formula is so fantastic for anyone who wants a big bold voluminous lash. And it really holds up throughout the day. No smudging and I only noticed slight flaking after 14 hours of wear one day. A new favourite!

Mommy Make-Up

Mommy Makeup Volume Lift Mascara

$32.11 CAD

Volume Lift Mascara for luscious, curled and lifted lashes.  Doesn’t flake or smudge.  Vitamins A, E and Panthenol to condition your lashes and Silk Proteins create more body and volume.  Water resistant.

5* Reviews… Great mascara. I was afraid that ‘volume’ meant clumpy. The regular mascara was sold out so took a chance. This is a not-clumpy mascara, sleek to apply and doesn’t flake. It’s like mascara heaven.

Gabriel Cosmetics


Gabriel: Gentle and non-irritating formula with vitamin B-5 to lengthen and thicken lashes without clumping or smudging.  Specially designed brush expertly defines, separates and creates maximum volume.

Zuzu Luxe: This richly pigmented mascara curls, lengthens and adds lush volume to lashes without smudging, clumping, or flaking. The luxurious nylon brush is specially designed to add length and curl while being clump free.

5* Reviews… (Gabriel) This mascara is the best ever! It is not only a TRULY natural product, but it is an amazing conditioner for the lashes. I was a DIE-HARD Full-&-Soft Maybelline mascara user, we are talking 15+ years people! I realized I just couldn?t do it anymore after reading the ingredients and researching what was listed. I found this gem at Super Supplements and HAVE NEVER looked back. I have it in brown and black. My lashes are healthy, luscious and best of all full due to the lack of breakage. WORTH every single penny. Try it and you will never go back!

(Zuzu Luxe) I spent 10 years using high-end mascara until I became allergic, switched to those other large named natural products and the same issue? this was my last ditch effort and I?m glad I did because this will forever be in my makeup bag. Not flaky, no smudge, it rains in Seattle all the time and it doesn?t stream down my face but comes off nicely with warm water. Love love love

100% Pure



Fruit Pigmented Ultra Lengthening: Lengthens and separates lashes without clumping, smudging, or flaking. Coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.

Maracuja: Luscious, lash volumizing mascara that won?t clump or flake. Infused with maracuja oil, lash conditioning vitamins, and pigments of tea, cocoa, and coffee.

5* Reviews… (Ultra Lengthening) I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally, I don’t use waterproof mascara, so it’s been perfect for me. My lashes look false when I wear it. I’ve also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

(Maracuja Mascara) Love this product, mainly because it contains all natural ingredients, also-bonus-it does not flake or cause ?raccoon eyes?. The wand is nicely shaped and mascara is easily applied. It also separates lashes nicely.

Ecco Bella





Vegan, gluten, fragrance & paraben-free.  Excellent for sensitive eyes.  FlowerColor Natural Mascara is as pure a formula as you can buy. We leave out the lacquer, shellac and alcohol and put in natural clay and Flower Cutins coated iron oxides. This mascara wraps around and lengthens lashes to their longest. It’s water-resistant, but not waterproof. The brown and black mascara is gentle and can be easily removed. Both the brown and black mascara come with their own mirror


5* Reviews…Ecco Bella’s FlowerColor Mascara will keep your lashes looking lush and Beautiful!! I love this product!! No clumps on your lashes or harsh chemicals. Leaves your eyes looking bright,fresh and natural. Perfect!! Highly recommend giving their products a try!!! You will Love Them!! 🙂 <3

Winky Lux


So Extra





Warning: 94% saw extreme lengthening when using this product.  Not your basic lash lengthener. This velvety mascara brings all the boys to the yard.


5* Reviews…This is a great mascara! I layer on the coats to really get that thick and long look, as if I’m wearing false lashes. PLUS, it lasts all day. Love this stuff!

Fig and Flower



               $26                                                   $28



Vegan. ILIA?s mascaras reference the film noir era. Naturally preserved, Phenoxyethanol-free. All Mascaras are made with 100% natural dye. 42% Organic.


No online reviews available

Camomile Beauty





Lash Obsessed: Extreme definition.  Amplified volume and fullness.  Luscious length

Maxxlash:  This mascara has a wide-gap wand for incredible lengthening effect and dramatic volume. The ultimate brush for endless length! Lash-enhancing ingredients, such as bamboo and rice wax for protection, olive wax for conditioning and film-forming polymers for lash building, assure that this mascara delivers the best volume.


No online reviews available





CAILYN 7 In 1 Dual 4D Fiber Mascara fulfills all your desires for luscious, smudge-free,flake-free lashes! The innovative dual wand provides an enormous volume to upper lashes as well as defining individual lower lashes. The meticulous 4D square brush can apply a rich amount of formula without any excessive coating. This intense jet black waterproof mascara contains conditioning E5 fibers to create a full dramatic long lasting lashes!

No online reviews available

Afterglow Cosmetics





Infused Pure Soul Mascara:  Natural, nourishing ingredients, creates rich, luscious lashes, free of flakes and clumps. This special formula allows you to add rich colour and length to your lashes while creating buildable volume. Hypoallergenic mascara formula is perfect for sensitive eyes.

5* Reviews: I stopped wearing mascara for awhile a few years before I found Afterglow cosmetics because my eyes always felt “itchy”. I would end up looking like a raccoon. Since I am now only wearing Afterglow products, my eyes feel and look great. I love this mascara!

Luscious Cosmetics






Vegan and Paraben free.  Dramatically curls,  lengthens and defines eyelashes with a quick-drying waterproof formula that lasts up to 16 hours. Never crispy or stiff, keeps lashes supple with conditioning ingredients like panthenol, provitamin B5 and castor oil. The brush features three luscious curves to wrap around each lash (including lower lashes!) for a polished, modern, wide-eyed look.

  • Waterproof wear up to 16 hours
  • Easy to remove 
  • Conditions lashes with provitamin B5 and cold-pressed castor oil
  • Separates, curls, lifts, and defines
  • Suitable for contact lens wearers

5* Reviews: I was pleasantly surprised that this mascara actually keeps my lashes curled. I have to use an eyelash curler & then most mascaras are ?wet? & take a while to dry& in the process my lashes go straight again. This product is ?dry? & doesn?t flatten my lashes… surprised & happy

Lash Builders/Boosters

So here’s the deal with Lash Boosters.  There are a ton on the market!  They go from high end to low end price points and everywhere in between.  I’ve got the high end and low end here.   There are more on Lash Boosters on Amazon A little tip here is to do a test to make sure you don’t have an adverse reaction to any of them.  This is really important!  What works for one will not necessarily work for another.  Make sure that it’s got a money back guarantee so if you do react you can send it back for refund.

Rodan and Fields

 Lash Boost by Rodan and Fields


Because who doesn’t want beautiful, long lashes?  I can attest that this stuff works!  A month in one of my friends asked me if I had extensions added to my lashes.  Now the downside, it can be irritating for some people!  Use it as directed for best results but I suggest taking a week to graduate into everyday if you’ve got sensitive skin.  The company says that used as directed it shouldn’t cause irritation issues.  There is a 60 day empty bottle guarantee so if you don’t like it just send it back for a full refund.  Only available in the US.

Only through Consultant.  Name: Sydney Macleod

Amazon/ Physicians Formula

A combination liquid eye-liner and lash boost serum.  Over 72% of women saw improvement in lashes after 2 weeks and over 90% saw improvement in 4 weeks.  High-Tech Japanese formula is long-wearing, water-resistant and smudge-resistant.  Ultra-Precise brush-tip applicator: innovative and easy to use eye lining tool delivers effortlessly.  

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