Everything Cruelty-free for your beautiful eyes!
Yes, the eyes are the window to the soul, we all know that. What we want to know is what are the best cruelty-free mascara brands, cruelty-free brow gels, cruelty-free eye-liner and eye-shadow have great reviews to help our eyes look amazing!
Whether you want lengthening or volumizing mascara, liquid or pencil eyeliner, creme or powder eyeshadow we’re here to help you find the best cruelty-free eye makeup available.
Ingredients will differ from company to company depending on what their ultimate goal is for their products. As you read the reviews below you’ll see that some of the products contain added vitamins A, C and/or E. You’ll also see extracts of Chamomile, Rosemary, Ginseng and Ginko in some of the products. If you have sensitive eyes or skin around the eyes then the vitamins and extracts are likely of major importance to you. If you’re like me and that’s not an issue at all then you’ve got a lot more freedom to choose! Some are gluten-free, important for celiacs, some are Organic or GMO-free, a personal choice and some are Vegan. Don’t forget if you see “Natural”, chances are it means very little. It’s usually more of a marketing ploy than actually meaning anything legitimate.
If you have questions or comments please feel free to leave them for me, or email me email@example.com.
Below is a sampling of the products offered by these companies. For more information on the eye makeup products available, check out the Company guide.
Oh My How High Mascara
• 20% more length in just two coats
• 186% more curl in just two coats
• 880% more volume in just two coats
• 90% of women felt this mascara made their lashes look significantly longer
5* Reviews….THE BEST MASCARA ON THE MARKET Love, Love this mascara! I have spent a fortune with other department store mascaras and none come close to this formula. It also lasts a longer time and is lower in price.
Stroke Of Wow Mascara
A volumizing mascara with emulsifiers to condition your lashes and allow an even coating. This is a high-performing mascara that defines, lengthens and volumes with a unique double sided brush. Stoke of Wow is long wearing and buildable if multiple coats is what you want.
No reviews to date
Safe and Chic Most Popular
W3LL People Expressionist Mascara
Vegan and Gluten Free. Best of Beauty Award Winner. Elle Essential, The Very Best of Beauty Products Winner. If you want bold yet fluffy lashes this blend of botanicals is for you. Blackened with mineral pigments. A molded rubber high-tech brush design with cascading shape to reach the hard to reach lashes. Also comes in brown, purple and blue.
5* Reviews…..Love this mascara! This mascara is a little pricey, but I feel it is a good value. There are so many things I love about this product. The brush does a great job applying the product. It separates the lashes and doesn’t become caked with the mascara. The product doesn’t clump on my lashes, doesn’t smear and doesn’t make my lashes feel stiff. I also appreciate that it is hypoallergenic.
Gentle on sensitive eyes and is Gluten Free and Vegan-Friendly with all natural ingredients. Ophthalmologic Tested and the ingredients are free of alcohol. No harsh chemicals, lead, parabens and preservatives. Lily Lolo is Beauty Editors #1 Pick of ELLE Magazine. Lily Lolo Cosmetics has also been seen in Vogue, Cosmo, You, and Marie Claire and is the Winner of the Green Beauty Bible Award.
5* Reviews…..Bold lash magic This formula is so fantastic for anyone who wants a big bold voluminous lash. And it really holds up throughout the day. No smudging and I only noticed slight flaking after 14 hours of wear one day. A new favourite!
Mommy Makeup Volume Lift Mascara
Volume Lift Mascara for luscious, curled and lifted lashes. Doesn’t flake or smudge. Vitamins A, E and Panthenol to condition your lashes and Silk Proteins create more body and volume. Water resistant.
5* Reviews… Great mascara. I was afraid that ‘volume’ meant clumpy. The regular mascara was sold out so took a chance. This is a not-clumpy mascara, sleek to apply and doesn’t flake. It’s like mascara heaven.
Gabriel: Gentle and non-irritating formula with vitamin B-5 to lengthen and thicken lashes without clumping or smudging. Specially designed brush expertly defines, separates and creates maximum volume.
Zuzu Luxe: This richly pigmented mascara curls, lengthens and adds lush volume to lashes without smudging, clumping, or flaking. The luxurious nylon brush is specially designed to add length and curl while being clump free.
5* Reviews… (Gabriel) This mascara is the best ever! It is not only a TRULY natural product, but it is an amazing conditioner for the lashes. I was a DIE-HARD Full-&-Soft Maybelline mascara user, we are talking 15+ years people! I realized I just couldn’t do it anymore after reading the ingredients and researching what was listed. I found this gem at Super Supplements and HAVE NEVER looked back. I have it in brown and black. My lashes are healthy, luscious and best of all full due to the lack of breakage. WORTH every single penny. Try it and you will never go back!
(Zuzu Luxe) I spent 10 years using high-end mascara until I became allergic, switched to those other large named natural products and the same issue… this was my last ditch effort and I’m glad I did because this will forever be in my makeup bag. Not flaky, no smudge, it rains in Seattle all the time and it doesn’t stream down my face but comes off nicely with warm water. Love love love
Fruit Pigmented Ultra Lengthening: Lengthens and separates lashes without clumping, smudging, or flaking. Coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
Maracuja: Luscious, lash volumizing mascara that won’t clump or flake. Infused with maracuja oil, lash conditioning vitamins, and pigments of tea, cocoa, and coffee.
5* Reviews… (Ultra Lengthening) I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally, I don’t use waterproof mascara, so it’s been perfect for me. My lashes look false when I wear it. I’ve also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!
(Maracuja Mascara) Love this product, mainly because it contains all natural ingredients, also-bonus-it does not flake or cause “raccoon eyes”. The wand is nicely shaped and mascara is easily applied. It also separates lashes nicely.
Vegan, gluten, fragrance & paraben-free. Excellent for sensitive eyes. FlowerColor Natural Mascara is as pure a formula as you can buy. We leave out the lacquer, shellac and alcohol and put in natural clay and Flower Cutins coated iron oxides. This mascara wraps around and lengthens lashes to their longest. It’s water-resistant, but not waterproof. The brown and black mascara is gentle and can be easily removed. Both the brown and black mascara come with their own mirror
5* Reviews…Ecco Bella’s FlowerColor Mascara will keep your lashes looking lush and Beautiful!! I love this product!! No clumps on your lashes or harsh chemicals. Leaves your eyes looking bright,fresh and natural. Perfect!! Highly recommend giving their products a try!!! You will Love Them!! 🙂 <3
Warning: 94% saw extreme lengthening when using this product. Not your basic lash lengthener. This velvety mascara brings all the boys to the yard.
5* Reviews…This is a great mascara! I layer on the coats to really get that thick and long look, as if I’m wearing false lashes. PLUS, it lasts all day. Love this stuff!
Fig and Flower
Vegan. ILIA’s mascaras reference the film noir era. Naturally preserved, Phenoxyethanol-free. All Mascaras are made with 100% natural dye. 42% Organic.
No online reviews available
Lash Obsessed: Extreme definition. Amplified volume and fullness. Luscious length
Maxxlash: This mascara has a wide-gap wand for incredible lengthening effect and dramatic volume. The ultimate brush for endless length! Lash-enhancing ingredients, such as bamboo and rice wax for protection, olive wax for conditioning and film-forming polymers for lash building, assure that this mascara delivers the best volume.
No online reviews available
CAILYN 7 In 1 Dual 4D Fiber Mascara fulfills all your desires for luscious, smudge-free,flake-free lashes! The innovative dual wand provides an enormous volume to upper lashes as well as defining individual lower lashes. The meticulous 4D square brush can apply a rich amount of formula without any excessive coating. This intense jet black waterproof mascara contains conditioning E5 fibers to create a full dramatic long lasting lashes!
No online reviews available
Infused Pure Soul Mascara: Natural, nourishing ingredients, creates rich, luscious lashes, free of flakes and clumps. This special formula allows you to add rich colour and length to your lashes while creating buildable volume. Hypoallergenic mascara formula is perfect for sensitive eyes.
5* Reviews: I stopped wearing mascara for awhile a few years before I found Afterglow cosmetics because my eyes always felt “itchy”. I would end up looking like a raccoon. Since I am now only wearing Afterglow products, my eyes feel and look great. I love this mascara!
Vegan and Paraben free. Dramatically curls, lengthens and defines eyelashes with a quick-drying waterproof formula that lasts up to 16 hours. Never crispy or stiff, keeps lashes supple with conditioning ingredients like panthenol, provitamin B5 and castor oil. The brush features three luscious curves to wrap around each lash (including lower lashes!) for a polished, modern, wide-eyed look.
- Waterproof wear up to 16 hours
- Easy to remove
- Conditions lashes with provitamin B5 and cold-pressed castor oil
- Separates, curls, lifts, and defines
- Suitable for contact lens wearers
5* Reviews: I was pleasantly surprised that this mascara actually keeps my lashes curled. I have to use an eyelash curler & then most mascaras are “wet” & take a while to dry& in the process my lashes go straight again. This product is “dry” & doesn’t flatten my lashes… surprised & happy
So here’s the deal with Lash Boosters. There are a ton on the market! They go from high end to low end price points and everywhere in between. I’ve got the high end and low end here. There are more on Lash Boosters on Amazon A little tip here is to do a test to make sure you don’t have an adverse reaction to any of them. This is really important! What works for one will not necessarily work for another. Make sure that it’s got a money back guarantee so if you do react you can send it back for refund.
Rodan and Fields
Lash Boost by Rodan and Fields
Because who doesn’t want beautiful, long lashes? I can attest that this stuff works! A month in one of my friends asked me if I had extensions added to my lashes. Now the downside, it can be irritating for some people! Use it as directed for best results but I suggest taking a week to graduate into everyday if you’ve got sensitive skin. The company says that used as directed it shouldn’t cause irritation issues. There is a 60 day empty bottle guarantee so if you don’t like it just send it back for a full refund. Only available in the US.
Only through Consultant. Name: Sydney Macleod
Amazon/ Physicians Formula
A combination liquid eye-liner and lash boost serum. Over 72% of women saw improvement in lashes after 2 weeks and over 90% saw improvement in 4 weeks. High-Tech Japanese formula is long-wearing, water-resistant and smudge-resistant. Ultra-Precise brush-tip applicator: innovative and easy to use eye lining tool delivers effortlessly. Hypoallergenic; fragrance-free; paraben free; Dermatologist approved; safe for sensitive eyes and contact lens wearers
5* Review: I really love this stuff. I decided to try it after watching a favourite YouTuber use it all the time. Seriously, so easy to use, lasts a long time and the colour really is ultra black. Best eyeliner I’ve ever used, on par with my Loreal liquid liner. Totally recommend. It also came in the mail pretty fast.
Green Tea Brow Builder Long Last Brows
Green Tea Fiber Brow Builder: Lightweight fibre gel defines and sculpts brows for a fuller, more polished look. Green tea leaf fibres add volume, Pro-Vitamin B5 and Vitamin E strengthen.
Long Last Brows: Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa and black tea give rich, natural-looking colour. Conditions for healthier eyebrows.
5* Reviews: Green Tea Fiber Brow Builder–Medium Brown: When I wear this brow gel, I don’t pair it with any other brow product. I have naturally medium brown hair and bought this gel in Medium Brown. Here’s what I love about it: 1. It keeps my brows looking natural because it coats individual brow hairs. 2. It doesn’t smear or smudge throughout the day at all. 3. I can get the boy brow look with natural ingredients. My one complaint is that I wish it was just a tiny bit lighter for my hair colour. The gel has no golden or red tints, and it’s almost more like faded charcoal. The outside of my brows are thinner, so sometimes I just want to even out my brows, not necessarily make them darker. This gel still does well, I just have to put on a very small amount in this case.
Long Last Brows: My experience with this item has been great! A word of advice, if you have blonde hair and light skin, do not order “soft brown” as your colour. Order blonde! 🙂
TAILORED BROW TINT DARK BROWN: Gluten-free and vegan never fully dressed without a proper brow. Our Tailored Brow Tint is lightweight and loaded with pigment to give you the look of fuller brows that last all day. This all-in-one product delivers colour while grooming with our custom micro spoolie applicator. Groomed, refined brows have never been so easy.
• An innovative interwoven matrix formula wraps each hair and provides a unique lightweight, high pigment, natural-looking tint.
• Vitamin B5 helps moisturize brow hairs.
• Vitamin E transforms dull limp hair for a fuller, lustrous look.
• Micro spoolie combs, coats and tames each brow hair for precise application.
• 12-Hour Wear
5* Reviews: I purchased a pencil and this brown tint together. I use the pencil first and then this brow tint. The only complaint is that too much is on the brush when you first use it. Otherwise, I think this is a great product and works so much better than other products like this from other companies. I even like BL’s lip liner. To be honest, I like their makeup better than their nail polish.
Safe and Chic
Green Tea Brow Builder: Effortlessly elevate your brow look. This lightweight fiber gel formula is perfect for defining and sculpting brows for a fuller, more polished look. Green tea leaf fibres add volume while Pro-Vitamin B5 and Vitamin E strengthen brows. This universally-wearable tint creates natural-looking definition that dries quickly without becoming stiff or sticky. The brow applicator is designed to deliver the perfect amount of pigment for a professionally-groomed brow look. For those who wish to build upon sparse brows, increase fullness of brows, or to shape and hold brows in place.
Long Last Brows: Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich colour. Conditioning ingredients for healthier eyebrows.
5* Reviews: So I have medium thickness of brows, so I like this and it gives colour and combs them into place, I do have a spot that is kind of bald or thin, but I still use my ecobrow to fill in that spot for this does not do the trick in that area.
Get your best brow ever. The firm texture allows for maximum control, creating a universally flattering look every time. The harder the pressure the darker the brow. (Use soft pressure for light-coloured brows.)
5* Reviews: I’ve never had a more natural or beautiful brow pencil. It gives me the definition I want without giving me the “sharpie eyebrow”. Holy grail product!!!
Fig and Flower
Ilia Essential Brow Gel: Natural Volumizing Brow Gel. Thickens, fills and sculpts brows into place. Available in 3 universally flattering shades. A buildable, tinted brow gel that offers soft, flexible hold without the shine. A blend of clean ingredients and organic botanicals conditions brows with a light, creamy formula that doesn’t stiffen or flake. The dual-sided brush has small bristles that easily groom brows into place with ease and control for a look that lasts all day.
Alima Pure Natural Definition Brow Pencil: Natural Definition Brow Pencil is a smooth, blendable eyebrow pencil for precise application suited for subtle enhancement to bold definition. It glides on smoothly, blends beautifully, and lasts all day.
No online reviews
Prices in CAD
Cailyn Eyebrow Pencil: ape and shade brows with CAILYN Eyebrow Pencil for the naturally thicker and fuller brows. This ultra-smooth eyebrow pencil with unique triangular shape tip adds dimension and volume to your brows providing precise application. The waterproof, long-lasting formula keeps the brows fresh and polished.
Palladio Tinted Gel: Domesticate your wild brows with this ultra-light brow gel. The Brow Styler Tinted Gel’s innovate formula has true holding power. With a few quick strokes, your brows are set, tamed and tinted. Available in two natural looking tints.
Palladio Brow Pencil: This pencil will help you create tiny, hair-like lines wherever brows need to be filled for a natural eyebrow look An attached brush softens pencil strokes, giving the brows a natural appearance.
5*Reviews…Palladio Pencil: I love a good brow pencil and these are definitely a winner for me. I have ashy brown/blond eyebrows and struggle to find a colour that won’t look rusty with orange tints in them. Taupe was the perfect colour for me and blended easily without giving an overdone look!
Four of our best selling Infused Eco Eye Shadow Refills, Magnetic Eye Shadow Palette, and Vegan Angled Liner Brush bundled together to create the perfect brow look.
Brow Luxe Tool Kit: Vegan, Paraben free. A portable, mirrored toolkit packed with everything you need for perfectly groomed eyebrows at home or on the go! Give your brows the VIP treatment with an arsenal of high-performance products to shape, define, fill and set them, our Brow Luxe Tool Kit includes: 2 x Brow Powders, Brow Setting Wax, Mini Tweezers, 2 x Brow Brushes, 3 x Stencils, Step-by-step Guide
Brow Luxe Gel: Vegan and paraben free. Our Brow Luxe Tinted Brow Gel is a lightweight, water-resistant gel that tames, sculpts, and defines eyebrows while adding depth and filling gaps with natural looking colour. Dries quickly for a flexible hold that lasts all day.
Brow Luxe Definer Pencil: Vegan and paraben free. A smooth, waterproof brow pencil that helps you define, fill and shape your brows with easy precision. The long-lasting formula will stay in place all day with a natural matte finish. Our Brow Luxe Definer Pencil is infused with Shea butter, Aloe Vera and Vitamin E for brow-enhancing benefits. Features a spoolie brush on one side to groom eyebrows to perfection.
Brow Luxe Designer Pencil: Vegan, paraben free. Create flawless arches in no time with this waterproof eyebrow pencil designed to contour, fill and define your eyebrows. The Brow Luxe Designer Pencil features a special slanted-tip that allows you to create precise strokes as well as fill in brows with ease and a spoolie brush for blending. This no-sharpen pencil is all you need for bold, contoured brows.
5*Reviews… My new favourite eyebrow pencil! Love this brow pencil, wish I could find it locally. I don’t like paying a lot for shipping, but I am glad to find this great brow pencil, which goes on smoothly, blends well and stays put.
Debra has some wonderful videos to help you with proper application of their Tinted Eye Brow Gel. Debra also explains why Eyebrows are the most forgotten feature of the face….I did not know that. Applying brow tint through your brows can make your eyes appear bigger and your face more balanced particularity if you’re wearing lip colour….I did not know that either! This will give you brows depth and definition and comes in 4 shades. As with Mr Can, Mommy makeups gel can also reused as a root touch up.
5*Reviews…Fabulous Brow Tint – Tinted Eyebrow Gel I love-love-love this product/Fabulous Brow Tint – Tinted Eyebrow Gel I have the color SABLE, and it is perfect for my brown eyes. This is the first product I reach for every morning,yes,I do my eyebrows first after putting on face cream and eye cream,then I brush on my eye brow tint from mommy makeup and go grab my coffee and then do the rest of my makeup,. This is actually my favorite product. The color is so beautiful.and brushes so easy to use,so soft and perfect application. No pulling of my eyebrow and the tip is perfect for my ending line. Highly recommend. Easy to wash off at night.Looks perfect all day, and like Debra Rubin-Roberts always says,”Stays Put” I agree and I just love-love-love her videos.It is the best for learning how to use her product So glad I tried it—now will stay w/ it.
Feliner Liquid Eyeliner: Our high-performance waterproof eyeliner, now in a liquid version. The felt tip allows for a precision application while the un-smudge-able formula lasts all day.
Feliner Pencil Eyeliner: Get caught in the rain, have a good cry—no raccoon eyes here! Reach for Winky Lux Feliner when you want a defined eye that just won’t quit. Our high-pigment, budge-proof formula lasts up to 16-hours and is 100% waterproof.
5* Reviews….It works wonders to make me look far more awake and put together than I actually am, which totally helps me fake it till I make it. It’s easy on the peepers (literally on my contacts) and doesn’t smudge or flake after a long day of wear. Super obsessed!!
Stay Put Waterproof Gel Eyeliner
Paraben Free. As per usual, Mommy Makeup has some super videos and tips for proper gel makeup application. If you want staying power in your eye liner this is for you! Waterproof, Smudgeproof and Tear Proof. 11 Shades to help you find the perfect colour. This one’s a winner for sure, the reviewers love it!
5* Reviews….Waterproof Gel Eyeliner This is the best eyeliner I have ever used! It doesn’t smudge or budge even in hot weather. I hope they never change the formula! Excellent product!
Safe and Chic
W3LL People Expressionist Black Liquid Liner
This stuff is chemical free, Vegan, Gluten, Paraben and GMO free! Felt tip applicator for precision application without tugging or dragging. Won’t flake, fade or smudge. Organic Rosemary soothes your sensitive eye area. If you have really sensitive eyes this might be the one for you! It’s water resistant but reviews say it can be a bit tough to remove without make up remover.
5* Reviews….Great liquid liner I tend to like felt tip liquid liner pens, but I do love this as a clean swap for other liners like the kat von d liquid liner pen!
Cailyn Cosmetic Eyeliner Pencil
I love a good eyeliner pencil! This one comes in 6 very wearable colours. These gel glider pencils offer the same colour intensity and lasting power of gel eyeliners. These glide on smoothly and effortlessly. It’s advertised with a built in brush as well although they don’t show it in the photos.
No reviews to date
Swipe-On Essential Ey Pencil by Au Naturale
Vegan, synthetic free and gluten free. Another great looking pencil that comes in 7 different colours that range from conservative to wow! Rich in pigment and easy to apply.
5* Reviews….. I bought the blue sea eyeliner and have fallen in love with it. Highly pigmented and doesn’t budge, bleed, or transfer but easily washes off with face wash. I have hooded oily eyelids and this eyeliner stays put. The blue is a fun pop of color and I’ll use it a few times a week for an everyday casual look.
Geez, I can’t decide which of the eye-liners to highlight here. If you want sparkle, then the Glazen Lustrous Liner colours you will love. You’re a traditionalist that wants a little extra somethin’ something? The Iconoclast Infinite Laquer Liner with it’s Hi-Shine Brilliant Black would be awesome, you can pair it with Iconoclast Mascara. Like a matte liquid? Try the Matte Liquid Eyeliner in 3 shades. If you’re like me and like an easy to use pencil? There are 9 shades to pick from! Now it’s up to you to decide…plus they’re on sale!
5* Reviews…..(Iconoclast) AMAZING This is the best eyeliner I’ve ever used. Kat Von D who? This is the darkest, most precise, and the most fluid I have ever encountered and I use makeup so much that I almost rarely have an item that will repurchase because I want to try something new. However, this is one of those rare items, and I can promise you, you will not regret this purchase.
(Eye Pencil) EASY TO USE I really like this eye pencil. It’s easy to use, stays put until I take it off, and the rich brown shade is very flattering. I’ve been avoiding pencil eyeliners in favour of gel or cake as I get older because they tend to pull at the sensitive skin around my eyes but this one is creamy and easy to use. I’ve also been able to sharpen it without loosing a lot of product which I’ve found to be a real problem with other brands. I’m very glad I gave this one a try!
Eye Shadow; 9 Shades available
The velvety, rich formula combines sea fennel extract and jojoba seed oil for a smooth, soft finish that perfectly blends for a long-lasting, classic colour.
5* Reviews….I love how soft and blendable these eyeshadows are. They are never drying or irritating which is a plus if you are a contact lens wearer like me. The Bone and Charcoal are my current go-to shades.
Eye Shadow; 10 Shades available
Consisting of only six ingredients, Real Purity eyeshadow is the all-natural solution your eyelids have been waiting for. Designed to be wearable, non-irritating and long-lasting, Real Purity eyeshadows can be used in hundreds of combinations to create the perfect eye look. Try Bright Blue, a shade that complements both warm or cool skin tones. Real Purity eyeshadows are all 5.7 grams (approx. .20 oz.).
- Naturally occurring minerals, like mica and iron oxide, provide a variety of beautiful and vibrant pigments, while titanium dioxide provides additional UV protection for the eyelid.
- Vitamin E acts as an anti-oxidant that promotes healing and nourishment of the skin.
- The particles in Real Purity eyeshadows are never nano-sized and are covered in pycnogenol, a premiere anti-oxidant that goes one step further to protect your eyelids from harsh chemicals
5* Reviews…..I have to say that I love their eyeshadows. I would suggest for those that have only tried the mattes to go for some of the really cool shimmer ones. Some of the best are white shimmer (near the brow bone), wild iris, bright blue, olive, emerald green, dark navy, and icy rose. All of those have a beautiful shimmer to them. I work at a high-end cosmetic company, and we don’t even have colors this pretty. They also stay on a lot longer!
Ok this stuff is pretty flashy. If you like shimmer, you’ll love this line. The palette of 7 shades in pressed powder is great for travel and helps if you’re suffering from “I want it all!” The Eye Gloss keeps a wet look even when dry due to it’s unique pearl suspension. It’s won awards from Allure, OK Magazine and Martha Stewart Weddings Magazine. You’ll find a sweet deal link to 30% off near the top of the page in the butterLONDON mascara!
5* Reviews….PERFECT! I just bought this product and it is SO easy to apply! You literally dab a tiny amount with your finger and when it’s put on, it looks like you’ve got ten different shadows on! I’m a big fan of the wet all day look and this product has it going on! Very impressed!