Spread the love

The Face: The Best Cruelty-Free Makeup Brands

First off for those of you that have been waiting for my Best Cruelty-Free Makeup Brands page I apologize for the delay.  I’m building it now, and I hope it won’t take me too long to get it finished!  Being the sole proprietor here my life sometimes gets in the way of progress. I’ve researched finding legit cruelty-free companies that do not sell in China where animal testing is mandatory.  The goal of this site is to show shoppers that going cruelty-free is easy once you see what is available to consumers.  I love Indy companies that follow their passions, this is my passion.  I am not paid to endorse these companies however I do have an Affiliate relationship, and therefore there may be commissions that come my way.  In no way does this impact the price you pay.  All that aside, it is my goal to find you the best companies with the best cruelty-free products and the most choices. I love to save money, and I’m betting you do too!  I always recommend that you check out the Monthly Specials Page for any discounts these companies may have running.  I update it at the beginning and mid-way of every month so make sure you have any discount codes they may be offering to my customers. I would love to hear back from you on how you like any of these companies or any suggestions you may have.  You can leave a comment or send me an email via my Contact page.

Cover Fx

I’ve started my list with Cover FX because face makeup is their numero uno priority.  Their tagline is “Cover Better, Everything you want and nothing you don’t”  Their customers are encouraged to celebrate the uniqueness of “you” and to embrace imperfections, let’s face it, we ALL have them.

Customers can customize their look based on needs and desires, and I love, love their blog “How To” pages.  It helps with everything from finding your perfect shade to every makeup technique you could need or want.

Cover FX Foundation

$50.00 CAD

Normal to Dry Skin

Water based, contains Vitamin C and E

40 Shades

Radiant finish to the skin, build able for medium to full coverage

5* (65 Reviews)

$52.00 CAD
Combination to Oil Skin

Liquid containing ultra-fine (talc free) powders to control shine and blut imperfections

40 Shades use the Shade Fx system to find your best match

Sweat proof, water proof, transfer proof

Oil, fragrance, paragon and gluten free, vegan

5* (1 Review)



$42.00 CAD

Oily to Normal Skin

Talc Free Oil Absorbing Powder, Kaolin Clay

40 Shades use the Shade Fx system to find your best match

Buildable matte coverage, not cakey or drying


4* (78 Reviews)



$49.00 CAD

Normal to Dry Skin

Anti-oxidant rich cream foundation and concealer in one

Contains emollients, Vitamin E and C

40 Shades use the Shade Fx system to find your best match

Creamy and ulta-blendible, a favourite for contouring


4.5* (121 Reviews)



$56.00 CAD

All Skin

Mix your own foundation or tinted moisturizer

Mix with oils, serums, creams for a radiant finish.  Mix with primer or lotion for a matte finish

25 Shades use the Shade Fx system to find your best match



4.5* (121 Reviews)


$34.00 CAD

All Skin

Water based concealer for use on the face and under eyes

Full coverage, a very small amount goes a long way.  Anti-aging and anti-oxidant ingredients to help smooth skin and soften the appearance of fine lines

12 Shades to choose from.  Many customers also use the Cream concealer brush.

4* (37 Reviews)

COVER CLICK $12.00 CAD Sale  Regular $24.00

All Skin

Cover Click is a combo stick foundation/concealer in one.

Use as a regular foundation and concealer or vary shades to highlight or contour.  Available in 24 Shades

Correct Click is a cream colour corrector designed to balance out colour imperfections.  6 Shades to choose from

Recommend the Click Stick $1.50 to house them

4.5* (2 Reviews)

5* (1Review)

Setting Spray

$18-39 CAD

All Skin types although each finish has specialized skin types in mind

A relatively new Cover FX specialty product.  It’s a weightless spray that locks in makeup for 24 hours of wear.  Alcohol Free

Comes in Dewy, High Performance, Illuminating and Mattifying Finish Formulations

No Reviews to date

Cover FX Powders
Perfect Setting Powder

$12-42 CAD

All Skin

A relatively new Cover FX specialty product. This is an ultra-translucent powder to set make-ip all day.  Gives a soft airbrushed finish.  Talc free

Comes in Perfect, Illuminating and Matte Finish Formulations.  Guide available to help you pick the right shade

No Reviews to date

Cover FX Custom Enhancer Drops
Custom Enhancer Drops

$52 CAD

All Skin

2017 Cosmopolitan Beauty Awards Winner

Illuminating and bronzing drops that allow for customizable glow.  Ultra concentrated

Comes in Halo, Blossom, Rose Gold, Celestial, Moonlight, Sunlight and Candlelight.  Build able and mixable to get the look you want!

4.5 * (6 Reviews)

Glitter Drops

$54 CAD

All Skin

A new product unique to Cover FX.  Multidimensional glitter drops for a light-reflective finish.  Ultra concentrated

Use it alone, under, in or over make-up or mixed with body moisturizer for some all over glitter.  Build able and mixable to get the look you want!

No Reviews to date


What I like about Afterglow is they aren’t asking you to buy into the “natural” or “all natural” classification without explaining what it’s all about and explaining exactly how they go about using “natural” and “organic ingredients’.  I talked about this in my blog in March.

The biggest misconception about all-natural makeup is that there is such a thing actually exists. It doesn’t. Based on our definition of what “all-natural” cosmetic ingredients are, and what’s required for a very natural makeup product, all-natural makeup is a complete myth perpetuated by bloggers and well-meaning but underinformed activists that don’t understand how seemingly natural makeup ingredients are processed before they are used in a formula. To us, this required natural cosmetic ingredient processing makes all the difference in the definition of an all-natural makeup product.

In the USA, there’s currently no definition or regulation around the phrase “natural makeup” or “all-natural makeup”  which means, in the USA, anything can be put into a product and be marketed as a “natural cosmetic”. For this reason, we want to have an open dialogue with our customers about not only what’s in our products and why, but also what ingredients we choose not to use in order to keep our products on the most natural side of the spectrum as possible.

Here is what Afterglow uses in its products:

All-Natural Pigments and Minerals: The first thing required for a great natural makeup product is amazing color. There are only a few stable natural color sources for natural makeup. Due to differences in purity levels, not all natural pigments are the same from one brand to another even though they may have an identical listing on the ingredient list.

Whites: The most common natural pigment sources are Titanium dioxide and Zinc oxide which not only offer the opacity and coverage required by many makeup products, they also contribute to any white in a product and give the product it’s SPF rating.

Reds, Oranges, Yellows, Blacks & Browns: The reds, oranges, yellows, blacks and browns you see in your all-natural makeup come from Iron oxides. Just like the name suggests, these pigments are essentially oxidized iron otherwise known as rust. When the Iron oxides are extracted from the earth, they go through a refinement and purification process to remove any other trace elements or metals from the Iron oxide ore.

Micas: Micas are light, soft flaky minerals from the earth that are heat manipulated by man and blended with Iron oxides and Titanium dioxide to create distinct colors and shimmers. Whenever you see Mica on an ingredient list you will almost always see Iron oxides and Titanium dioxide also listed as the Mica is processed in the final stages with these ingredients for cosmetic effects.

All-Natural Emollients and Binders: We choose to formulate with all-natural, certified organic ingredients that create the gel like a creamy consistency to our products. We avoid common PEG and other petroleum-based emollients and binders still found in natural cosmetics to ensure that our formulas are as natural as possible.




Sensitive/Red Skin ; Coverage Heavy

Highly concentrated, a little goes a long way!

Counteracts redness with colour therapy and gives nourishment with Afterglows formulation of organic tamarind extract, comfrey flower extract and organic vitamin E

5* (27 Reviews)



Light to Dark complexions; 2 colours of bronzer to choose from.

Get a sun kissed glow or use it as a contour or all over.  Check out their “How To Apply Natural Glow Bronzer” Tutorial

Not orange like traditional bronzers.

4.5* (55 Reviews)



Light to Dark complexions;  Coverage: light to medium

SPF 20.  Build able coverage with a semi-matte finish.

Nourished with organic botanicals and vitamins.

5* (219 Reviews)



Wear it alone for minimal coverage or over Infused Mineral Foundation for an airbrushed look.

Aids in oil absorption and softens the appearance of fine lines and pores.  Feels like silk!


5* (24 Reviews)



For use in a soft or glowing finish.

Soft colour, as close to natural as can be.  Layer it up if you want to go bold.

Contains certified organic botanical extracts like organic calendula flower oil, organic rose petal oil, and organic pomegranate seed oil to improve your complexion’s appearance.


5* (82 Reviews)

Au Naturale

Click here to see my review of Au Naturale.  This is makeup made fresh, without the use of Parabens, animal bi-products or synthetics.  It is cruelty-free, ethical and Vegan.  Au Naturale is an “all in” kind of company using ingredients that are better for you and packaging that’s better for the environment! Use of plastics and the impact on our oceans and sea life is a very big deal for Au Naturale; hence the packaging components are primarily aluminum with boxes 100% post-consumer waste. Plastics are avoided whenever possible.

Join the Clean Beauty Revolution Starter Kits, Find Your Perfect Match

In powder or creme sample kits.  A great place to start!

$25: comes iwth a $10 gift card for your next purchase

Powder Starter Kit: Semi-Matte Powder: All Skin Types; Light-Full Coverage, Airbrushed finish, 15 Colours

: Pure Powder Blush & a Pure Powder Bronzer, Pore-Minimizing Finishing Powder

Creme Starter Kit: Zero Gravity Creme to Powder [C2P]: All Skin Types; Light-Full Coverage; Goes on like a creme but finishes like a                      powder, 15 colours

: Anywhere Creme Blush &  Luminous Creme Bronzer Sticks, Pore-Minimizing Finishing Powder


Zero Gravity C2P 5* (14 Reviews)

Semi-Matte Powder  4* (9 Reviews)

Completely Covered Creme Concealer


All skin types

No animal bi-products, synthetic preservatives, nanoparticles, gluten, parabens, fillers or toxins.  Completely Covered Creme Concealer is 100% natural, cruelty-free, vegan and made in the USA.

Meadowfoam Seed Oil, Castor Seed Oil, Candelilla Wax, Jojoba Seed Oil, Tapioca Root Starch, Lavender Oil, Shea Butter Fruit, Ozokerite, Xylityl Cocoate, Glycerin, Titanium Dioxide, Iron Oxides, Mica, Silica. May Contain: Ultramarine Blue, Chromium Oxide Green.

 5* (7 Reviews)

 Color Theory Creme Correctors


All skin types

Based on the concept of complementary colour theory, (hues opposite to one another on the colour wheel neutralize when mixed) in order to counter under eye circles, blemishes and other skin issues.

Linen – perfect for brightening the eye area and hiding signs of fatigue. Pink and peach concealers are best to combat dark under eye circles.
Peach – to hide dark circles or other spots for those with medium to dark skin tones.
Flax – to conceal purple or blue bruises, veins or under eye circles. Yellow concealers are the most versatile and are great for evening out skin tone and brightening complexions.
Sweet Basil – to neutralize any redness due to acne, scarring, rosacea, windburn or sunburn. Green concealers significantly reduce redness and give foundation an even base.
Lavender – to eliminate any unwanted yellow undertones/spots on your skin. Purple concealers will brighten pasty, dull or yellow complexions.

 5* (2 Reviews)

Anywhere Creme Multistick


All skin types

Infuse cheekbones, lips and eyes with fresh, purely pigmented colour.

Grapefruit: a neutral, gold-pink.
Palermo: a warm orange with golden undertones.
Roseate: a light berry wine pigment.
Sweetheart: a soft nude mauve.
Awaken: a warm pink with a neutral glow.
Destiny: a melon peach with subtle luminosity.

 5* (3 Reviews)

Pure Powder Blush

Sale $21.25  Regular $25

All skin types

Provides a hint of colour with an air-brushed finish; 6 shades

Contains no animal bi-products, synthetic preservatives, nanoparticles, gluten, parabens, fillers or toxins

Contains Titanium Dioxide, Iron Oxides, Silica, Mica.

 4.5* (3 Reviews)

Pure Powder Highlighter

Sale $21.25 Regular $25

All skin types

Fo radiant illumination and a soft-focus finish to your face and décolletage; 4 shades

Begonia: a soft, reflective gold with copper accents.
Moondust: a colorless shimmer.
Halcyon: a warm golden luster.
Aura: a muted coral with soft shimmer.

 5* (1 Review)

Luminous Creme Bronzer Stick


All skin types

For a sun-kissed glow; 3 shades

Caramel: a light bronze with golden undertones and a matte finish.
Latte: a light tan matte with golden undertones.
Trailblazer: medium bronze with deep golden undertones and slight luminosity.

Meadowfoam Seed Oil, Caprylic/Capric Triglyceride, Castor Seed Oil, Candelilla Wax, Organic Jojoba Seed Oil, Tapioca Root Starch, Organic Lavender Oil, Shea Butter Fruit, Ozokerite, Xylityl Cocoate, Glycerin, Titanium Dioxide, Iron Oxides, Mica, Silica. 

 4* (1 Review)

Theres more coming…hang in there with me!